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| How Door Hangers Could Be Applied To Advertise |
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Attracting people’s attention in the modern world can be very challenging for businesses and companies. Adverts ranging form billboards to junk mail are all in use to catch the eye of customers. Promotional door hangers are a cheap and easy way for a company to do just this, whether the company is just getting started or looking to establish a brand. With advertising being present everywhere, people ignore billboards and throw away junk mail. To get their attention, a new and more original way of selling your company can be used. Door hangers can be fully customized and are easy to make memorable. They can have either simple or complex designs. They are also very cheap to produce as a single hanger is essentially just cardboard or thin plastic. A door hanger is a light piece of plastic or cardboard with a hook or hole in it, allowing it to be hung from a door handle. Passersby can see them hanging from a door. As they are designed to be recognized easily, a brand image can quickly be established. New customers can also be attracted by them as they can be eye catching and are more original than traditional forms of advertising. They also have a highly practical use and are often seen in places such as hotels and offices. Regularly messages are printed on them to tell people a room is occupied or that no smoking is allowed. A business can incorporate a practical message onto their hanger to make them more likely to be used be people and therefore more people will see them. With a useful message, they will be used multiple times as well, again increasing exposure of whatever advertising is printed on them. With hangers being so thin and light it means that expensive distribution processes can be reduced. They can be hung quickly over door handles as the distributor is passing by and can be carried easily in a bag. This means that any location where the distributor covers with a hanger, customers are also able to easily pass them onto friends. Hangers can reduce the costs involved with distributing adverts because of their small size and simplicity. A large amount of information can be contained on a hanger despite the small size. With its two sides, it contains twice as much information as just a simple postcard would. When company logos and brand designs are include on them, they can easily be associated to a certain product by the customer. The presentation folder may just display a simple picture or it can contain a lot of detailed information. The obvious industry to use hangers at is hotels; however, because of their advantages in distribution, design and production they are not just limited to this. Every shop and house has a door on which they can be hung and displayed and whatever a company markets, they can be useful. For example, a taxi company can print their number onto one, allowing it to be in easy reach when a customer needs a cab. Hangers are an easy way to grab customers' attentions. Overall, promotional door hanger can provide a cheap and easy way for a business to advertise. Their practicality allows them to serve a useful purpose, as well as displaying company information. With a good design, they can be eye catching and memorable to customers.
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