Finally, a Way to Market Your
Book Fast and Make Money Too

No matter what subject your book is about, there are several ingredients that are helpful when marketing your book. If you want to sell lots of copies and make it a bestseller, then some features are essential. For instance, it is common knowledge that you need to have an ISBN number and an EAN barcode, plus certain bindings and features, so that retail bookstores can sell your books for you.

However, if you add certain less well known features to your book, you will hugely expand your book's marketability. Did you know that there are a few common features in almost every New York Times bestseller&63; You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.

Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you design these features into your book (right from the beginning), you will market your book faster and better than other authors who fail to do so.

Feature 1 – Choose a powerful theme and build it out. Give your book a zesty title that grabs attention. Outline your book and be specific with what you want in it so you attract the right people. Just gathering a list of your best ideas and putting a cover on it is not enough. That will get you a book, but it won't be a bestseller. You need a book that you and others will be excited to market.

Feature 2 – Get stories from people other than yourself and you will be viewed as the expert of experts. Ask people to share a personal story in such a way that it has a self-help element. You'll reach many more people with stories that teach the reader how to apply a lesson to their own problem than just a dry list of instructions. Important resources, specific examples, strategies, tips, and insider secrets are things you should add to every story, whether it be yours or others.

Feature 3 – You can build in marketing value by quoting the top people in your field. Choose the quotes wisely so that they match the theme of each of your sections. Consider using quotes from "live" people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. They may even purchase books directly for their special clients and colleagues.

Feature 4 – Be proactive in asking for interviews and testimonials, and selecting a great person to write the Foreword of your book. Interview other experts if you can and use the opportunity to get relevant examples for your section of the book and audio clips for promotion. Your book will have greater authority by including interviews and endorsements from experts.

Feature 5 – List all of the people and organizations who helped in creating the book. You can also try to find a company to cover the costs in return for notable attention in your book. And it is often very helpful to seek out a sponsor to partner with in your promotion.

Feature 6 – Add an index so that your book is easier to read and use. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often forgotten in the book writing process.

Feature 7 – Create a resource section with a topical rolodex. List numerous agencies, organizations, associations, services, and other professionals related to your book's subject. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.

Bonus Feature – Have a bibliography in your book. This is not only helpful to the reader who uses your book for research, but there are many people who like to own copies of the books that include theirs in the bibliography. Be sure to include the books from any experts who contributed stories, interviews, or examples.

ACTION STEP: The more features above you can add to your book, the easier it will be to market and promote. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.